SmarterTools has no more Bundle Partnership
We wanted to let you know about some upcoming changes to the partnerships available from SmarterTools.
Beginning on July 1st, we will no longer be offering the Bundle Partnership. However, the Lease – Reseller and standard Reseller Partnerships will not be affected.
Existing Bundle Partners have the ability to issue Bundles until July 1st, and all Bundles issued prior to July 1st will be able to be activated as normal, even after the July 1st date.
Over the years, we’ve done our best to provide hosting providers and ISPs with the ability to provide $900 of free software that can be used as a sales incentive for their own products and services. In addition, making that software available offered a potential revenue source for partners as there was an established customer base for selling or leasing additional SmarterTools licensing, product upgrades, Maintenance and Support renewals and reinstatements, etc.
The Bundle Partnership was extremely successful but also came at a high cost. We constantly needed to maintain and monitor the issuance of Bundles to ensure that individual customers weren’t receiving multiple Bundles, that Bundles weren’t being provided for software upgrades, etc. We also tracked activations, free license conversions, and revenue generated from each Bundle Partner. As a result of all this maintenance and the associated costs in time and development hours, we have decided to discontinue this particular program and instead allocate resources to product development, quality control and other products and services coming in the near future.
As stated, we have no intentions to modify our Lease – Reseller and Reseller Partnerships. That said, as partnership renewals are coming up in June, it was important for us to notify partners early so that Bundle Partners have time to modify their automated order processing, etc. to account for the end of the Bundle program.
For those on bundle package and wish to renew their license protection can approach us for additional discount.