The last article we have discussed the major challenge for today’s businesses is online marketing. The popularity of going online has made the exposure is more effective and easier, Actually, you will need just a computer connected to the internet,
In fact, online marketing is not new but it is the key element of business success today. The idea is to generate human traffic to your website. We call it a money site. Whether you are selling a product or providing a service, it is the same principle.
How do you make people come to your website? One of the most effective and traditional methods is advertising. You tell people about the products you are selling, the services that you are providing. You can advertise in social media, search engines and your business-related portals.
These channels offer a mechanism to monitor people click your advertisements online. The more of your advertisements show up, the higher the chances it is clicked and the more money you will pay. Marketing through advertising can be expensive. However, the return is faster.
Another type can be costly and it can be affordable, it depends on how you are doing it. We call it SEO. Get rank highest possible for the products and the services you are dealing with. The result is not instant and very subjective. There are influencing factors like web content, the ranking algorithm in search engines, your competitors, etc. For this, I suggest to business owner can sacrifice time by doing it yourselves. A unique article publish often like twice a week or a blog related to your business. Like what I have said, this can be months to see the result and you must d plenty of reading on SEO.
This is the cheapest and most effective ‘Word of mouth’. Recommendation from somebody can be friends, colleagues customers, and relatives. If you have a huge social circle, you definitely can make use of it. However, the result can be reversed. If someone has started to make an unwanted remark, they spread fast and it can be harmful to your business.
In my opinion, online business marketing must include these 3 methods. However, the 2nd method SEO is for the long run if you have done it correctly. The return is very constant. You won’t get rich overnight but I’m sure it generates income constantly and you can gauge your income more accurately with your expectation.