SEM vs SEO
Today we discuss on something are related to web hosting. Or rather a website. In this century, almost all businesses have a website. Some showcase their products and some sell them online. Whatever the case, it is to generate incomes.
How you will make people visit your website. Yes, if they know you have a website and the website URL. The true story for most is the visitors do not know you and your website. So, now how you make people go to your website? This is known as web traffic.
In the past or even nowadays, people are relying on search engines to look for the thing they wanted. An item, a house, a car and etc. The search engine has become the most efficient and effective tool when you browse the internet.
So here are why SEO and SEM. SEO is known as search engine optimization and SEM is known as search engine marketing. Both have served the same purpose on increasing web traffic to your website using search engines.
However, they are different. What are the differences? Well, read further to learn more.
Basically, SEO or SEO is to drive web traffic to your website. But here are the differences;
- SEM is buying advertising space in search engine base on your budget. The result can be immediate or as soon as your advertisement is approved. Advertising charge is base on how effective is the advertisement, the keyword you are advertising and more impressions and clicks for a higher budget. Nowadays, you are limited to advertise online with search engines but social media too.
- SEO is more complicated. You can do it in a cheaper way or you can afford more time and money for it to be effective. SEO is to rank high in search engine for certain keywords, so people can find you. If your website has appeared in the 1st page, the higher the opportunity. The opportunity will go lesser if your website at the higher pages, They are usually 10 websites on a page.
- SEO is affected by many factors. Google or others do not usually publish what they are looking for but there are some elements will affect ranking. The more popular website and more people clicked on your website will promote ranking.
- SEO has become a skill and technique some have made a living. Coupled with SEM, especially good for a new website while you want people to know your existence.
You can choose to SEO and SEM yourselves to save money. For SEO, you need a lot of patience and effort. I do not recommend only SEO alone for a new website. SEO is more like an ongoing task, a routine while SEM you can do it on special occasions to boost sales and traffic. SEM is straight forward while SEO s somethings you need to go and find out and plenty of monitoring works.