In case you do not know what is Google PageSpeed insights? Pagespeed insights from Google is a grading system, to determine the speed of the website loads using their grade based on Google Lighthouse.
However, many have the perception it is a very important grading system because Google owns the largest search engine on the internet. A slow website will affect your ranking.
A grade is a matrix determined by someone to compare or judge the differences on somethings. Speed is a perceived performance of how a person feels. So, what I’m saying the search engine bots do not grade but if your site loads faster, you are reachable, more pages are indexed. There are a few factors to rank your website higher, speed is just an element but not the entire of SEO.
There are many online tools grade your website speed and help you to debug JS and CSS on your website. You should not be limited to PageSpeed insights only. I have seen websites have a very low grade in PageSpeed insights but high in Pingdom and GTmetrix and the other war round.
So, I suggest if you are making a website, you should test your website’s speed with a few tools, not limited to Paespeed insights. Also, do some comparison with your competitors’ website. If you are using WordPress, by nature a WordPress might be slower especially if you have many active plugins. f that’s the case, a cache plugins might help to reduce your website load time.
One weakness that WordPress is usually very slow. Vastspace’s website is built with wordpress and installed with many plugins rely on jQuery file and CSS style sheet that hurt the loading time. Result in poor website performance grades with test tools like pingdom website speed test and Google PagesSpeed insights.
We could end up with a very sluggish site that will not only be a hassle for repeat visitors, but will most certainly lose your subscribers and customers due to the impatient nature of web browsers. Also not forgetting that customers are visiting you from different geographical locations.
Think about this, someone just gave you a good reference with a link, and yet you are doing both of you a disservice by having a slow loading site that nobody would want to wait around for. That means if your site takes longer than 10 seconds to load, most people will leave, lost before you even had the chance to convince them to stick around and give your website a glance.
On top of that, many SEO experts have claimed site’s speed affects rankings in search engines. If your site is slow, you are not only losing visitors out of impatience, but you are also losing them by having reduced rankings in search engines.
On wordpress we have tried plugins like WP Super Cache and W3 Total Cache, load time has improved but result is still below satisfactory. We barely passed the 50/100 marks with both pingdom website speed test and Google PageSpeed insights. The load time took much longer because Vastspace server is located in Singapore Data Center was quite a distance from the test locations.
Cloudflare makes your site faster
Unlike the traditional CDN, CloudFlare is basically a Web Application Firewall, a distributed proxy server, and a content delivery network (CDN). It optimizes your website by acting as a proxy between visitors and your server which helps protecting your website against DDoS attacks.
Unlike many CDN services, CloudFlare does not charge for bandwidth usage on basis that if your site suddenly gets popular or suffers an attack, you shouldn’t have to dread your bandwidth bill. According to CloudFlare, on average a website using the CDN will load twice as fast, use 60 per cent less bandwidth, have 65 per cent fewer requests, and it is more secure with the Web Application Firewall. CloudFlare operates out of 28 data centers around the world and uses a technology called Anycast to route your visitors to the nearest data center.
And most importantly, Cloudflare is free (https://www.cloudflare.com/plans). However, Vastspace uses Cloudflare PRO for real-time statistic and additional page rules.
With Cloudflare, Vastspace’s website speed test scores 85/100 from 6 different locations and 87/100 for Google PageSpeed insights. Despite of the slower load time was caused by the plugins known as Revolution Slider at the front page we are extremely happy with the result.
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