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About website response

About website response

Website response is one of the key factors to rank your website higher. There are a few reasons can cause a lower website. One of the common factors most site audit tools mentioned is server response.

As long the server is not overpopulated I will doubt this is a good reason. this rule should be deprecated. The modern web server with HTTP/2 should not be considered.

In my opinion, A slow website caused by these reasons;

Database – if the database is slow, this can affect the output on the website. The webmaster should tweak the database configuration if he or she can speed up the process.

External fonts from Google, for example, can slow down your website.

CSS and JS slow down a website. Everyone likes fancy and colourful websites. As soon as they looked beautiful and impressive, you are paying for the price, it is slowness.

Other queries, like a map, images from an external source can slow down a website.

High pixel and a big image is a common factor for a slow website. The clear and sharp image is larger in size, it increases the loading time especially for the slower internet users.

WordPress is easy to use, many good plugins are free. The more plugins you have enabled, the website is lower.

Fail to use gzip or known as deflate, this module in Apache web server helps to reduce the size of the loading page.

‘Failed to leverage with the browser’s cache. Like images, you can add expire header to cache it on the visitor’s browser for a period of time.

There are ways to reduce website loading but the question is how much. It might not be significant to some. There are a few services you can consider; A free Cloudflare but I prefer Sucuri as I experienced slower loading on Free Cloudflare. A good image compression utility but not losing the quality. Use CDN, if you are serving globally. I will see the points of using CDN if your visitor is limited to your hosted area.

If you are using WordPress, you a good caching plugin like WP-Rocket, it is a premium plugin but I think it is worth investing. Feel free to write to me if you have questions or things to share.

 

 

 

 

 

WordPress version 5.1 is here

WordPress version 5.1 is here

WordPress version 5.1 is here, you can find the details here https://wordpress.org/support/wordpress-version/version-5-1/ . If you are using an older version of WordPress, I suggest you upgrade as soon as possible.

Before you upgrade, always verify the plugins that you have installed are compatible. An upgrade to the outdated plugins may require. Do a backup of your WordPress website before the upgrade.

It is a common mistake made, the users backup the WordPress files only. WordPress website is a database CMS. Content updates are changes in the database table, thus making a database dump / backup is important.

Without the latest database backup, you have a high chance of getting a broken website during restoration.

SERP affect your website?

SERP affect your website?

There are a few search engines on the internet. Some website appears more often and ranks higher than others. Do you know why? No one will likely search for a company but a service or a product?

Portrait of two business people pulling SEO banner

For example, I want to buy a tap, I will use the popular search engine online like Google to search for ‘tap’. Tap is the keyword. At the same time, I might need a spanner too, I will search for ‘hardware store’. ‘Hardware store’ is another keyword.

So, it is a must your page is able to tell your online visitors, I’m an online hardware store sells tap. Your website might appear in the search. But the question is in which page, Top 10? 20 or 30? Or I cannot find my website?

Here are tips to help some choose to DIY to save money. Again, I remind you time is only not your concern and patience is needed. My recommendation and tips suggest that your website might be ranked higher but the result is not guaranteed.

  1. If you can buy and use an older and expired domain. The longer, it has registered the better.  The age of the Domain plays a role in ranking.
  2. Readable content and relevant content for the keywords you want to get listed.
  3. Images – try not to have an underscore or special characters in the name and alt is used in all images.
  4. Load speed of the website. Some websites have the tool to test your website first-byte load test. It helps.
  5. Geographical location. If your target customers are Singaporean, you don’t choose to host in the USA. However, this can be reinforced using the webmaster console not very crucial.
  6. Avoid errors like an unfound page, images or similar affect your ranking in search engines.
  7. Use correct  unique title and meta description of each page.
  8. Use sitemap or sitemap generator.
  9. Use https.
  10. Links building. Try to link back to your website from others. And the other website is popular, this will help to rank higher.
  11. Use SEM. Advertise online to get click traffic.

Apart from method 11, most you do not need to speed money. Some may have, like getting a link from a press release or some may have even buy a link. Whatever the case, these are general things that you can do to get a higher ranking.

There are things like redirection, passive voice, transition words, the HTML H1 H2… tag, the frequency of the keyword is appearing are very detailed things to follow. A search engine like Google changes its search algorithm often. I supposed if you have done the above it definitely has a better ranking to a website not Search Engine Optimised.