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How does search engines ranking affect your website?

There are a few search engines on the internet. Some website appears more often and ranks higher than others. Do you know why? No one will likely search for a company but a service or a product?

SEO2
Portrait of two business people pulling SEO banner

For example, I want to buy a tap, I will use the popular search engine online like Google to search for ‘tap’. Tap is the keyword. At the same time, I might need a spanner too, I will search for ‘hardware store’. ‘Hardware store’ is another keyword.

So, it is a must your page is able to tell your online visitors, I’m an online hardware store sells tap. Your website might appear in the search. But the question is in which page, Top 10? 20 or 30? Or I cannot find my website?

Here are tips to help some choose to DIY to save money. Again, I remind you time is only not your concern and patience is needed. My recommendation and tips suggest that your website might be ranked higher but the result is not guaranteed.

  1. If you can buy and use an older and expired domain. The longer, it has registered the better.  The age of the Domain plays a role in ranking.
  2. Readable content and relevant content for the keywords you want to get listed.
  3. Images – try not to have an underscore or special characters in the name and alt is used in all images.
  4. Load speed of the website. Some websites have the tool to test your website first-byte load test. It helps.
  5. Geographical location. If your target customers are Singaporean, you don’t choose to host in the USA. However, this can be reinforced using the webmaster console not very crucial.
  6. Avoid errors like an unfound page, images or similar affect your ranking in search engines.
  7. Use correct  unique title and meta description of each page.
  8. Use sitemap or sitemap generator.
  9. Use https.
  10. Links building. Try to link back to your website from others. And the other website is popular, this will help to rank higher.
  11. Use SEM. Advertise online to get click traffic.

Apart from method 11, most you do not need to speed money. Some may have, like getting a link from a press release or some may have even buy a link. Whatever the case, these are general things that you can do to get a higher ranking.

There are things like redirection, passive voice, transition words, the HTML H1 H2… tag, the frequency of the keyword is appearing are very detailed things to follow. A search engine like Google changes its search algorithm often. I supposed if you have done the above it definitely has a better ranking to a website not Search Engine Optimised.

 

SEM vs SEO

Today we discuss on something are related to web hosting. Or rather a website. In this century, almost all businesses have a website. Some showcase their products and some sell them online. Whatever the case, it is to generate incomes.

httpsHow you will make people visit your website. Yes, if they know you have a website and the website URL. The true story for most is the visitors do not know you and your website. So, now how you make people go to your website? This is known as web traffic.

In the past or even nowadays, people are relying on search engines to look for the thing they wanted. An item, a house, a car and etc. The search engine has become the most efficient and effective tool when you browse the internet.

So here are why SEO and SEM. SEO is known as search engine optimization and SEM is known as search engine marketing. Both have served the same purpose on increasing web traffic to your website using search engines.

However, they are different. What are the differences? Well, read further to learn more.

Basically, SEO or SEO is to drive web traffic to your website. But here are the differences;

  1. SEM is buying advertising space in search engine base on your budget. The result can be immediate or as soon as your advertisement is approved. Advertising charge is base on how effective is the advertisement, the keyword you are advertising and more impressions and clicks for a higher budget. Nowadays, you are limited to advertise online with search engines but social media too.
  2. SEO is more complicated. You can do it in a cheaper way or you can afford more time and money for it to be effective. SEO is to rank high in search engine for certain keywords, so people can find you. If your website has appeared in the 1st page, the higher the opportunity. The opportunity will go lesser if your website at the higher pages, They are usually 10 websites on a page.
  3. SEO is affected by many factors. Google or others do not usually publish what they are looking for but there are some elements will affect ranking. The more popular website and more people clicked on your website will promote ranking.
  4. SEO has become a skill and technique some have made a living. Coupled with SEM, especially good for a new website while you want people to know your existence.

You can choose to SEO and SEM yourselves to save money. For SEO, you need a lot of patience and effort. I do not recommend only SEO alone for a new website. SEO is more like an ongoing task, a routine while SEM you can do it on special occasions to boost sales and traffic. SEM is straight forward while SEO s somethings you need to go and find out and plenty of monitoring works.

 

 

 

Popular WordPress Plugin ‘SEO by Yoast’ Vulnerable To Hackers

Yoast, a popular SEO plugin for wordpress version 1.7.3.3 and below have been found to be affected by two authenticated (admin, editor or author user) Blind SQL Injection vulnerabilities.The authenticated Blind SQL Injection vulnerability can be found within the ‘admin/class-bulk-editor-list-table.php’ file. The orderby and order GET parameters are not sufficiently sanitized before being used within a SQL query.
Customers are advised to take immediate action and upgrade their Yoast to the lastest 1.7.4 and 1.5.3 for Premium version.