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Above the fold affects SEO?

Above the fold affects SEO?

Again, we are sharing one of the top mistakes on most websites have made is ‘Above the fold’.

Above the fold is listed on most website auditing tools as high priority error to fix. Thus, you can see how much it has weighted in SEO.

The concept of above the fold goes back a long time ago, to the beginnings of the Newspapers probably, and it is due to the way how it is printed on the front of the newspaper, was folded when they are sold at the newsstands. Hence the top half of the newspaper is shown to the passerby.

So, it has explained the 1st seen of the page anything you have to scroll down is under the fold. In my opinion, this is a similar nature to TTFB (to the first byte). If you have a good score in TTFB, I dare to say you have overcome the above the fold restriction.

Maybe I’m wrong. Can someone share?

Improve website ranking (content)

Improve website ranking

Today, we ain’t talking about web hosting but it is SEO related. How to improve your website ranking in Search Engine listings. I’m ain’t no expert neither it is my living tool. But I’m immersed in this topic on and off for the past few years. So, I’m taking the opportunity to share.

Write Relevant Content
Quality content is the number one rider of your search engine rankings and there is simply no substitute for wonderful articles. Quality content created specifically for your designed customer raises website traffic, which boosts the site’s authority and relevance. Fine tune your web writing capabilities.

Determine and focus on a keyword phrase for each web page. Think about the best way your reader may possibly search for that certain webpage (with the terms just like “web hosting in Singapore,” “best-shared web hosting,” or “Fast web hosting”). Then, repeat this phrase several times throughout the page once or twice in the opening and closing the sentences, and several to four more times throughout the remaining articles.

Don’t forget to use strong, italics, heading tags like an H1, and other emphasis tags to highlight these types of keyword phrases but do not overdo it. You still need your language and composing style to read naturally. Under no circumstances sacrifice great composing for SEO. The better webpages are created for the user, not for the search engine.

Update Your Articles Regularly
You have most likely noticed that all of us feel quite highly about content material. Search engines do, also. On a regular basis kept up to date content is viewed as one of the best signals of a site’s relevancy

Title Metadata
Title metadata is responsible for that page titles shown at the top of an internet browser windows and as one of the subjects within just search engine results. It is the most important metadata on your webpage. For those with a CMS site, the web staff has developed an automated program for creating the meta title for each website.

Description Metadata
Description metadata is the literal description that an internet browser may use in your web page search result return. Think of it as the site’s windows display-an exact and interesting description of what is comprised within, with the goal of telling people to get into. A good meta description will certainly typically consist of two full sentences. Search engines may not always use your meta description, but it is important to give them all the option.

Keyword Metadata
Keyword metadata is hardly ever if ever used to tabulate search engine rankings. On the other hand, you should already know the keyword phrases, so it does not harm to add them into your keyword metadata. You will want to include a variety of key phrases. As a general rule, try to keep it to approximately 6-8 phrases with every phrase consisting of 1-4 words. A great example would be “cheap web hosting in Singapore.”

Have a links worthy site
Focus on constructing important links within the wording. Instead of needing “click here” links, try composing out the identity of the spot. “Click here” has no search engine benefit past the included URL, while “cheap web hosting” is definitely rich with keywords and will improve your search engine rankings as well as the rank of the webpage you are backlinking to. Always use descriptive web links by connecting keywords-it not only enhances search engine optimization but also gives benefit to your visitors, including those with disabilities or who are using display screen readers.

Use alt tags
Always describe your video or graphics and online video media using alt tags, or alternative text descriptions. They enable search engines to locate the webpage, which is crucial-especially for those who make use of text-only internet browsers or screen readers.

 

Beg to differ

SEO2

It was sometimes ago asking myself, web hosting is behaving such for the last decade, is it time for a change? Web hosting basically transformed for the past few years but horizontally I supposed. We can see virtualization in many ways, storage has become larger etc.

Wait for a second, we are talking about its technologies but why do you need all these if you are getting them the same amount of customers. How do we increase the population in this pool?

Yes, the website must be there to draw online audiences. Now, the question is on how? I dive in and found myself the answer, online marketing.

Online marketing has become so important for web presence. However, it is neglected by many businesses. I personally feel that the economy in Singapore is restricted or we can say the resource is limited.

To expand this area, the fastest way is doing it online. Everything comes with a cost, they aren’t free. Either you invest in sacrificing more personal time or more money spent.

There are the cheaper method or the more expensive method doing it. I reckon that getting people to do it is the most expensive but you will spend less personal time and more effective.

I found backlinks from the reputable website has been effective. This especially for owners with a tight budget. Backlinks help in a way but your website content and complied to search engines is relatively important.

There are many site auditing tools to help you with this. They might cost you money but I think these expenses are quite reasonable.

At Vastspace, we have the knowledge on this to share with. Even results vary. But it is definitely better than you wait for the search engine bots to dig your website content or your online visitors have noticed your website.

Do you need online marketing?

Do you need online marketing?

The last article we have discussed the major challenge for today’s businesses is online marketing. The popularity of going online has made the exposure is more effective and easier, Actually, you will need just a computer connected to the internet,

In fact, online marketing is not new but it is the key element of business success today. The idea is to generate human traffic to your website. We call it a money site. Whether you are selling a product or providing a service, it is the same principle.

How do you make people come to your website? One of the most effective and traditional methods is advertising. You tell people about the products you are selling, the services that you are providing. You can advertise in social media, search engines and your business-related portals.

These channels offer a mechanism to monitor people click your advertisements online. The more of your advertisements show up, the higher the chances it is clicked and the more money you will pay. Marketing through advertising can be expensive. However, the return is faster.

Another type can be costly and it can be affordable, it depends on how you are doing it. We call it SEO. Get rank highest possible for the products and the services you are dealing with. The result is not instant and very subjective. There are influencing factors like the web content, the ranking algorithm in search engines, your competitors etc. For this, I suggest to business owner can sacrifice time by doing it yourselves. A unique article publish often like twice a week or a blog related to your business. Like what I have said, this can be months to see the result and you must d plenty of reading on SEO.

This is the cheapest and most effective  ‘Word of mouth’. Recommendation ftom somebodies can be friends, colleagues customers and relative. If you have a huge social circle, you definitely can make use of it. However, the result can be reversed. If someone has started to make an unwanted remark, they spread fast and it can be harmful to your business.

In my opinion, online business marketing must include these 3 methods. However, the 2nd method SEO is for the long run if you have done it correctly. The return is very constant. You won’t get rich overnight but I’m sure it generates income constantly and you can gauge your income more accurately with your expectation.

 

 

 

How does the Internet affect you?

How does the Internet affect you?

This is for everyone. How many hours you are connected to the internet? Have you asked yourselves? 2, 3 or 6 hours or even longer? Everything we are doing now might be related to the internet. This includes reading this article.

Survey and statistic have shown there are 4.83 million people online and averagely we spent 12 hours 42 minutes on our gadgets like smartphones, computers, tablets or similar. If you own these devices high chance you are connected to the internet.

In today world, you do most things connected to the internet. Connect to the office network, browsing your facebook, upload a picture to your Instagram etc. For 12 hours 70% or more of your time are connected to the internet.

Hence, there are plenty of opportunities online. Even, open a bank account you can do it online, I’m not kidding, go and try out yourselves with your national bank POSB. I’m not surprised actually, in fact, many things related to government public services are already online. You can renew your passport online and collect it from the nearest post office.

Everything is about efficiency, your business too. You can engage your customers online, sells them your products and services online. You can make use of the technologies to cut down costs on manpower and rental.

So, today’s businesses biggest challenge is not setting up an online business but how do you get people to visit your online store or services. Think harder, it is actually online marketing and advertising. We will discuss more on online marketing and advertising in our next topic.

 

 

SERP affect your website?

SERP affect your website?

There are a few search engines on the internet. Some website appears more often and ranks higher than others. Do you know why? No one will likely search for a company but a service or a product?

Portrait of two business people pulling SEO banner

For example, I want to buy a tap, I will use the popular search engine online like Google to search for ‘tap’. Tap is the keyword. At the same time, I might need a spanner too, I will search for ‘hardware store’. ‘Hardware store’ is another keyword.

So, it is a must your page is able to tell your online visitors, I’m an online hardware store sells tap. Your website might appear in the search. But the question is in which page, Top 10? 20 or 30? Or I cannot find my website?

Here are tips to help some choose to DIY to save money. Again, I remind you time is only not your concern and patience is needed. My recommendation and tips suggest that your website might be ranked higher but the result is not guaranteed.

  1. If you can buy and use an older and expired domain. The longer, it has registered the better.  The age of the Domain plays a role in ranking.
  2. Readable content and relevant content for the keywords you want to get listed.
  3. Images – try not to have an underscore or special characters in the name and alt is used in all images.
  4. Load speed of the website. Some websites have the tool to test your website first-byte load test. It helps.
  5. Geographical location. If your target customers are Singaporean, you don’t choose to host in the USA. However, this can be reinforced using the webmaster console not very crucial.
  6. Avoid errors like an unfound page, images or similar affect your ranking in search engines.
  7. Use correct  unique title and meta description of each page.
  8. Use sitemap or sitemap generator.
  9. Use https.
  10. Links building. Try to link back to your website from others. And the other website is popular, this will help to rank higher.
  11. Use SEM. Advertise online to get click traffic.

Apart from method 11, most you do not need to speed money. Some may have, like getting a link from a press release or some may have even buy a link. Whatever the case, these are general things that you can do to get a higher ranking.

There are things like redirection, passive voice, transition words, the HTML H1 H2… tag, the frequency of the keyword is appearing are very detailed things to follow. A search engine like Google changes its search algorithm often. I supposed if you have done the above it definitely has a better ranking to a website not Search Engine Optimised.

 

SEM vs SEO

 

SEM vs SEO

Today we discuss on something are related to web hosting. Or rather a website. In this century, almost all businesses have a website. Some showcase their products and some sell them online. Whatever the case, it is to generate incomes.

How you will make people visit your website. Yes, if they know you have a website and the website URL. The true story for most is the visitors do not know you and your website. So, now how you make people go to your website? This is known as web traffic.

In the past or even nowadays, people are relying on search engines to look for the thing they wanted. An item, a house, a car and etc. The search engine has become the most efficient and effective tool when you browse the internet.

So here are why SEO and SEM. SEO is known as search engine optimization and SEM is known as search engine marketing. Both have served the same purpose on increasing web traffic to your website using search engines.

However, they are different. What are the differences? Well, read further to learn more.

Basically, SEO or SEO is to drive web traffic to your website. But here are the differences;

  1. SEM is buying advertising space in search engine base on your budget. The result can be immediate or as soon as your advertisement is approved. Advertising charge is base on how effective is the advertisement, the keyword you are advertising and more impressions and clicks for a higher budget. Nowadays, you are limited to advertise online with search engines but social media too.
  2. SEO is more complicated. You can do it in a cheaper way or you can afford more time and money for it to be effective. SEO is to rank high in search engine for certain keywords, so people can find you. If your website has appeared in the 1st page, the higher the opportunity. The opportunity will go lesser if your website at the higher pages, They are usually 10 websites on a page.
  3. SEO is affected by many factors. Google or others do not usually publish what they are looking for but there are some elements will affect ranking. The more popular website and more people clicked on your website will promote ranking.
  4. SEO has become a skill and technique some have made a living. Coupled with SEM, especially good for a new website while you want people to know your existence.

You can choose to SEO and SEM yourselves to save money. For SEO, you need a lot of patience and effort. I do not recommend only SEO alone for a new website. SEO is more like an ongoing task, a routine while SEM you can do it on special occasions to boost sales and traffic. SEM is straight forward while SEO s somethings you need to go and find out and plenty of monitoring works.

 

 

 

‘SEO by Yoast’ Vulnerable To Hackers

Yoast, a popular SEO plugin for wordpress version 1.7.3.3 and below have been found to be affected by two authenticated (admin, editor or author user) Blind SQL Injection vulnerabilities.The authenticated Blind SQL Injection vulnerability can be found within the ‘admin/class-bulk-editor-list-table.php’ file. The orderby and order GET parameters are not sufficiently sanitized before being used within a SQL query.
Customers are advised to take immediate action and upgrade their Yoast to the lastest 1.7.4 and 1.5.3 for Premium version.